For the Long Haul

Monarc builds intuitive, beautifully designed tools for the modern escape. From our proprietary frame geometry to our custom app, expert craftsmanship bridges the gap between daily city commutes and off-road side quests.We don't design for the 0.01% on the race podium; we design inclusive, high-utility machines that ship with a spare battery included and a 5-year warranty, all to make car-lite living the most aspirational way to move.We’ve been riding for a long time. We believe in the power of getting life done on two wheels and that you’re going to meet your favorite people on a Monarc.

Our Minnesota Roots

When we talk about the Monarc way, we’re referring to a combination of “Minnesota Nice” and the “Midwest Way” which is all about being kind and maintaining a positive outlook. Life is hard but if you approach it glass half full and treat people like the amazing humans that they are, you go a lot farther in our opinion. So how does that show up in our ebikes?

First, we’re here for you. We are open M-F, 7a - 7p on purpose, dedicated to helping you with every question, and making sure you’re supported if anything happens. Whether you've got an issue or just looking for an enjoyable conversation we're here for it! We'll even end it with a good old fashioned 'Midwestern goodbye'.

Second, we love our home state. That love shapes how we lead, with kindness, as we build the bike brand we’ve always dreamed of, reflected in subtle details throughout the bikes and the brand. The Monarch butterfly is our state butterfly and as it represents transformation, we’re committed to a product roadmap that doesn’t require you to upgrade in 2 years. We want to keep you on the road in the same model you have now, for the foreseeable future. Our colors are callouts to some of our favorite local wildlife and landmarks. There are bits of Minnesota in everything we do. Let us know where else you see it!

Third, we’re truly tackling the reason why most people are intimidated by riding with a few things: an included 5-year warranty, an included spare battery with fast charger, and impeccable engineering. You need something that is durable, long-lasting and will get you where you need to go, time after time after time. So we’ve built a strong frame and included more battery and more warranty than any other ebike brand, AND we’re here for you 12 hours a day so you can really, truly feel good about choosing a car-lite life.